As a school-based speech language pathologist, Rosalie Fowler has tons of free time during the summer. With so much time on her hands, Fowler wanted to start her own freelance speech services company to fill her summer and after-school hours. Not knowing where to begin, Fowler turned to Red Trunk Media for guidance in the process of naming her business, then branding and creating her website.
Inspired by the name of Fowler’s puppy, Moxie, Red Trunk Media landed on the creative name for her company: Moxie Speech Services. The website currently features the definition: “force of character, determination, or nerve.” Speech therapy gives kids of all ages confidence, but it takes a lot of strength and determination on their part during each lesson – a perfect name!
Working with a graphic designer, a brand identity was born that spotlights the super hero kids Moxie Speech Services champions. The last step in the puzzle was creating a search-engine optimized web presence so Fowler could begin generating client leads.
One year later and Moxie Speech Services is thriving – they’ve just added their second therapist!
- ClientMoxie Speech Services
- DateJuly 2015
- CategoryWebsite Design and Branding